Informations générales
ECTSECTS
1
Goal(s)
To master the basic references and tools in the fields of:
. firm strategy
. marketing
. management control
Content(s)
Strategy:
. Firm environment
. Strategic analysis approach: methods and tools
. Working on a personal method for one’s personal and professional future achievement
Marketing:
. Strategy and marketing links
. Purchasing needs and behaviour
. Markets, studies, analysis
. Marketing segmentation and positioning
. Operational marketing
Management control tools:
. Management control aims and challenges
. Costs and performance analysis
.
Prerequisites :
Ouverture et sensibilisation préalables aux aspects humains et Basic knowledge about firm management (human and financial aspects) (students should have previously followed the course “Introduction to firm management”)
Test
personal or group evaluations based on real situations
Calendar
S2
Additional Information
24 h TD
Bibliography
Sun-Tzu : « l’art de la guerre » - livre de poche,
Dubois et Jolibert : « Le marketing : fondements et pratique », Economica, 2005
R. Demeestère, P. Lorino et N. Mottis, «Contrôle de gestion et pilotage de l’entreprise», Dunod, 3ème édition, 2006, 334p.
French State controlled diploma conferring a Master's degree
